Managing Workforce Diversity in Organizational Culture

 


Overview

The 21st century has made people closer than ever before with improvements in telecommunication technology and transportation together with globalization which connected the whole world together (Saxena, 2014). Due to these advancements, the working environment has also become more diverse with an integration of all individuals with various differences (Inegbedion, 2020).

Therefore, this post aims to identify the background of diversity and how organizational culture can facilitate a diverse workforce by successfully managing them.

Diversity defined

Diversity can be defined as ‘any significant difference that distinguishes one individual from another’ (Kreitz, 2008, p.102).

‘Workforce diversity refers to the composition of work units in terms of the cultural or demographic characteristics that are salient and symbolically meaningful in the relationships among group members’ (Di-Tomaso et al., 2007, p. 474).

Levels of Diversity

There are two layers of diversity which consists of deep level diversity and surface level diversity (Gardenswatz and Rowe, 1994 as cited in Huszczo and Endres, 2013).


Figure 1: Levels of Diversity


(Source: Huszczo and Endres, 2013)


  •  Surface-Level Diversity

This implies the difference of individuals based on easily visible demographic characteristics like age, gender, sex, race, ethnicity or disability (Riordon, 2000). In prior research surface- level diversity was considered very important because individuals used easily visible characteristics of themselves and others to categorize them in to social classifications based on their own thinking patterns and attitudes (Fiske, 2000).

  • Deep-Level Diversity

This consists of the psychological differences of individuals based on personality, attitudes and values that can be known overtime (Harrison et al., 1998 as cited in Kristen and Wang, 2010). 

The impact of Diversity

According to Martin (2014, p.89), even though certain challenges such as ‘miscommunication, creation of barriers and dysfunctional adaptation behaviors’ exist in diversity it is mitigated by the benefits it provides. The following points discusses the positive aspects of diversity:

  • Diversity enhances learning

The insights, skills, and experiences of individuals that belong to different backgrounds can bring valuable ideas that can be used to penetrate certain markets which also enhances the knowledge of peers and company (Ely and Thomas, 2001). 

  • It creates an innovative culture

Gomez-Mejia et al., (2006) proves through his research that creativity, problem solving and flexibility of a diverse organizational culture will encourage innovative ideas of employees. However, Simmons & Rowland (2011) suggests that there should be proper goals and processes to make maximum use of the diverse employees to facilitate innovation.

Diversity Management and methods to implement diversity management strategies

Diversity Management is ‘the systematic and planned commitment by organizations to recruit, retain, reward, and promote a heterogeneous mix of employees’ (Ivancevich and Gilbert, 2000, p. 75)

In order to manage diversity successfully, ‘diversity must be part of an organization's strategic business objective’ (Aghazadeh, 2004).

Below are some methods to manage diversity successfully:

  • Recruiting, selecting, and retaining diverse employees

When recruiting, advertisements should be promoted in such a manner that underrepresented demographic parties would be attracted and keen on applying to the position (Avery, 2003).

In the selection process, organizations should have fair and unbiased protocols where managers possess awareness to focus on the abilities, talents and skills of the individuals without giving focus to demographic differences (Buckley et al., 2007).

Career advancements should be provided based on their talent and experience irrespective of their differences of personalities (Schaubroeck and Lam, 2002).

  • Focusing on group activities

When different individuals come together as a group, the manager should act as leader to emphasize that everyone is working towards achieving common goals and objectives to complete a task successfully (Homan et al., 2017).

  • Diversity Programs

Organizations needs to focus on programs where managers are engaged in creating diversity through college recruitment programs and mentoring, rotating them in various departments to open them to various individuals and social accountability (Dobbin and Kalev, 2016).


Video 1 entails how Apple Inc. has embraced diversity of individuals to create innovative better products.

                                          Video 1: Diversity at Apple Inc.


Source: (Apple, 2017)



When taking in to consideration how an organizational culture that facilitates diversity can benefit, it is extremely important for organizations to build an organizational culture that inspires and attracts capable individuals from different backgrounds to work in organizations that makes them feel accepted and capable (Panda, 2010).



References

 

Aghazadeh, S. (2004). Managing workforce diversity as an essential resource for improving organizational performance. International Journal of Productivity and Performance Management. 53(6). pp. 521-531. doi: 10.1108/17410400410556183.

Apple, (2017). Apple — Inclusion & Diversity — Open. Available at: https://www.youtube.com/watch?v=cvb49-Csq1o (Accessed: 7th May 2021).

Avery, D. (2003). Reactions to Diversity in Recruitment Advertising: Are the Differences Black and White?. Journal of Applied Psychology. 88(4). pp. 672–679. doi: 10.1037/0021-9010.88.4.67.

Buckley, R., Jackson, K., Bolino, M., Veres J. and Hubert, F. (2007). The influence of relational demography on panel interview ratings: A field experiment. Personnel Psychology. 60(3). pp. 627–646. doi:10.1111/j.1744-6570.2007.00086.x.

DiTomaso, N., Post, C. and Parks-Yancy, R. (2007). Workforce Diversity and Inequality: Power, Status, and Numbers. Annual Review of Sociology. 33(1). pp. 473-501. doi:10.1146/annurev.soc.33.040406.131805.

Dobbin, F. and Kalev, A. (2016). Spotlight on building a diverse organization: Why diversity programs fail. Harvard Business Review. Available at: https://stratserv.co/wp-content/uploads/2020/08/Why-Diversity-Programs-Fail.pdf (Accessed: 8th May 2021).

Ely, R. and Thomas, D. (2001). Cultural Diversity at Work: The Effects of Diversity Perspectives on Work Group Processes and Outcomes. Administrative Science Quarterly. 46(2). pp. 229-273. doi: 10.2307/2667087.

Gomez-Mejia, L., Balkin, D., and Cardy, R. (2007). Managing human resources. 5th edn. New Jersey: Pearson Prentice Hall.

Homan, A., Hollenbeck, J., Humphrey, S., Knippenberg, D., Ilgen, D. and Van Kleef, G. (2017). Facing Differences With an Open Mind: Openness to Experience, Salience of Intragroup Differences, and Performance of Diverse Work Groups. Academy of Management Journal. 51(6). pp. 1204-1222. doi: 10.5465/amj.2008.35732995.

Huszczo, G. and Endres, M. (2013). Joint Effects of Gender and Personality on Choice of Happiness Strategies. Europe’s Journal of Psychology. 9(1). pp. 136-149. doi: 10.5964/ejop.v9i1.536.

Inegbideon, H., Sunday, E. Asaleye, A., Lawal, A. and Adebanji, A. (2020). Managing Diversity for Organizational Efficiency. SAGE Open. doi: 10.1177/2158244019900173.

Ivancevich, J. and Gilbert, J. (2000). Diversity management: Time for a new approach. Public Personnel Management. 29(1). pp. 75–92. doi:10.1177/009102600002900106.

Fiske, S. (2000). Interdependence and the reduction of prejudice. The Claremont Symposium on Applied Social Psychology.  pp. 115–135.

Kreitz, P, (2008). Best Practices for Managing Organizational Diversity. The Journal of Academic Librarianship. pp. 101-120. doi:10.1016/j.acalib.2007.12.001.

Kristen, K. and Wang, M. (2010). Deep-Level Diversity and Leadership. American Psychologist. 65(9). pp. 932-934. doi: 10.1037/a0021355.

Martin, G. (2014). The Effects of Cultural Diversity in the Workplace. Journal of Diversity Management. 9(2). pp.89-92.

Panda, S. (2010). Managing cultural diversity-strategies for organizational success. Journal of Contemporary Research in Management. pp. 9-17. Available at: https://scholar.google.com/scholar_lookup?hl=en&volume=2010&publication_year=2010&pages=9-17&author=S.+Panda&title=Managing+cultural+diversity-strategies+for+organizational+success (Accessed: 7th May 2021).

Riordon, C. (2000). Relational demography within groups: Past developments, contradictions, and new directions. Research in Personnel and Human Resources Management. 19. pp. 131-173. doi:10.1016/S0742-7301(00)19005-X.

Saxena, A. (2014). Workforce Diversity: A Key to Improve Productivity. Procedia Economics and Finance. 11. pp. 76-85. doi: 10.1016/S2212-5671(14)00178-6.

Schaubroeck, J. and Lam, S. (2002). How similarity to peers and supervisor influences organizational advancement in different cultures. Academy of Management Journal. 45(6). pp. 1120–1136. doi: 10.2307/3069428.

Simons, S. and Rowland, K. (2011). Diversity and its Impact on Organizational Performance: The Influence of Diversity Constructions on Expectations and Outcomes. Journal of Technology Management & Innovation. 6(3). pp. 172-183. doi: 10.4067/S0718-27242011000300013.


14 Comments

  1. Agreed Arjun, in Organization there are employees with multiple backgrounds, in such an environment different voices, diverse viewpoints, perspectives and approaches should value by employer to encourage employees to make a unique & meaningful contribution to the organization(Mazur,2014).

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    1. Thank you for your feedback Sandun, yes different ideas and opinions of diverse employees can lead to innovation, new projects and result in competitive advantage and increase the quality of the service provided by the organization (Andrews et al., 2014).

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  2. Agreed with you Arjun, According to the article of Ann, et al., (2014) state that work force diversity promotes creativity, innovative problem solving and productivity. This occurs through the sharing of diverse ideas, experiences and perspectives.

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    1. Yes Sachith, employees should be encouraged to value the physical, cultural and interpersonal differences of each other which can enhance problem-solving, decision making and creativity in work (Kochan et al., 2003).

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  3. Absolutely Arjun. In current context, it has become a necessity to employ diversified workforce for organizations to survive. It is always an enormous challenge for the organisations management to manage such diversified workforce. Each individual is different from other due reasons such as religion, educational background, age and perception. Therefore, it is a possibility that at some point these differences may affect the interpersonal relationship among individuals. For smooth functioning of an organization, cordial interpersonal relationship among the employees is important (Saxena, 2014).

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    1. Absolutely Oshadee, as you correctly said individuals are from different backgrounds and they not only perceive themselves with but also perceive others according to their own ideologies therefore it is vital that leaders effectively manage the communication, adaptability, differences and changes to benefit the organization avoiding any clashes (Patrick and Kumar, 2012).

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  4. Agree with you. The policies formulated to manage diversity aim to implement initiatives, activities,
    and practices that recognize, promote, or encourage the differences between groups or people. These elements are seen as positive values that warrant development to achieve social integration, which can also boost the productivity of the company and support the democratization of access to opportunities (Myers, 2003).

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    1. Yes Wasantha, workforce diversity creates a heterogeneous environment which can increase productivity but proper management techniques should be adapted to avoid culture clashes (Saxena, 2014).

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  5. Agree with you. Hiring diversified workforce will definitely leads to improved productivity, but may prove to disaster if not managed properly because not only the management but employees are also feeling some problems like language problem, attitude clashes, and difference in perceptions, which is directly related to human behavior which ultimately affects the productivity of any organization (Saxena, 2014).

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    1. Yes definitely Chamara, that is why it is important to develop training programs for managers and other employees to be sensitive to other cultures and build an inclusive culture (David et al., 2015).

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  6. Agreed. Eunmi Chang (2008) mentioned, In today's globalized world, the management of diversity has become a significant challenge. For these diverse employees to become competitive resources, organizations must effectively manage them. And also, employees become more engaged if the organization focuses on managing employees more diverse.

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    1. Yes Harsha, in order to overcome the challenges of diversity organizations need to include diversity as a Human Resource practice which will align the strategies of Human Resource practices and diversity management (Jabbour et al., 2011).

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  7. Well said, Managing diversity effectively is surly a win win situation for any organization that intends to grow and compete across borders. The differences in age, gender and race are not the only factor that account for cultural diversity at work. Therefore the ability of an organization to effectively manage its diversified workforce directly influences the quality of its creativity and innovation in terms of new product planning and development. Diversity helps to bridge the gaps in cultural deficiencies because people are gifted differently. A company who embraces diversity will attract a wider range of candidates to their vacancies, as it will be viewed as more progressive organiZation and will appeal to individuals from all walks of life. One particular culture might be very good in technical skill but may not be good at human skill. So it is essential to play on each individual’s strengths and collaborate with others in the team. So, a good blend of cultural diversity will create a good synergy for effective organizational effectiveness(Samuel & Odor, 2018).

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    1. Yes Indeevari, managing diversity effectively open doors to more perspectives and wider skill base which increases performance of an organization but if not managed properly it can also cause a negative impact on inter group relationships therefore it is vital for organizations to adapt 'hybrid models' which includes both information decision making and social categorization perspectives that can exactly identify the root cause of both positive and negative diversity and take necessary actions to resolve it (Christian et al., 2006).

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